The Google Partner program has rolled out a new feature, company specializations, that recognize and differentiate partners with specific expertise in certain areas. These specializations are only awarded to certified Google Partners that demonstrate increased performance and product expertise in AdWords products. Google Partners can earn specializations in 5 areas: Search Mobile Display Video Shopping […]
About Craig Postlethwaite
Shimmer Founder & CEO | AdWords Manager | News Junkie | Iced Tea Freak | Happy Husband and Proud Dad
Entries by Craig Postlethwaite
Our updated schedule for PPC management pricing includes increased ad spend ranges. With bigger ranges, our clients can keep the same management fee while growing their Google AdWords and/or Bing Ads campaigns. Our Google AdWords management fees are now some of the most competitive in the industry. We wanted to show some extra love to […]
At Shimmer, we are very proud of the results our clients realize from our Google AdWords management services. We’ve just posted recent AdWords reports showcasing some of our industry leading conversion rates. Please take a few moments to view our performance results, and don’t hesitate to get in touch if you have any questions.
Google’s new layout includes a significantly wider column for search results. Beyond positioning space, this change impacts title and description elements important to SEO. Google has increased the column for organic search results to about 600 pixels from 500 pixels. The amount of whitespace between the results and features in the right sidebar has decreased […]
No More Google Ads On Right Sidebar (Desktop Search) If you are not aware, Google has rolled out a new layout for the display of ads on the right sidebar for desktop searches. Ads have completely disappeared from the right sidebar — and this is a global rollout. What Does It Mean? The general consensus is that […]
The Google AdWords pay-per-click (PPC) platform has become an essential marketing element for most businesses, big and small. Done properly, AdWords can quickly deliver a mind boggling amount of high quality leads and/or online sales. Unfortunately, most businesses now know this, and AdWords has become quite competitive — and this drives up click costs. For […]
Anyone new to Google AdWords, and even account manager veterans, can quickly find themselves overwhelmed by the sheer volume of acronyms, abbreviated words, terms and phrases utilized throughout the AdWords platform and PPC industry. Heck, quite often, browsing through AdWords reports is like trying to decipher teenage text talk… srsly! Here at Shimmer, we’ve put together […]
Recently, I’ve had a lot of discussions regarding AdWords conversion rates and conversion costs. These discussions have taken place with existing Shimmer clients, potential clients, colleagues and even my wonderful wife — a multi-channel marketing whiz. What I am discovering is that many folks don’t have a full understanding of how Google AdWords conversion tracking […]
In 2016, ecommerce sales alone are expected to exceed $550 billion. Are your online marketing and Google Shopping Campaigns (AdWords) optimized for maximum sales potential? Make sure you get the best conversions and highest ROI possible with your digital marketing efforts. Contact Shimmer today for a free consultation and campaign audit.
CUYAHOGA FALLS, OH | August 12, 2015 — Shimmer Digital Media, LLC has been selected for the 2015 Best of Cuyahoga Falls Award in the Internet Marketing Service category by the Cuyahoga Falls Award Program. Each year, the Cuyahoga Falls Award Program identifies companies that we believe have achieved exceptional marketing success in their local […]