PPC Management Pricing by Shimmer

PPC Management Pricing For Budgets Big & Small

Our updated schedule for PPC management pricing includes increased ad spend ranges. With bigger ranges, our clients can keep the same management fee while growing their Google AdWords and/or Bing Ads campaigns.

Our Google AdWords management fees are now some of the most competitive in the industry. We wanted to show some extra love to the long-time AdWords clients that helped to make Shimmer a Google Partner with a Top 5% performance rating.

PPC Conversions

ADWORDS REPORTING: Hard & Soft Conversions

Recently, I’ve had a lot of discussions regarding AdWords conversion rates and conversion costs. These discussions have taken place with existing Shimmer clients, potential clients, colleagues and even my wonderful wife — a multi-channel marketing whiz.

What I am discovering is that many folks don’t have a full understanding of how Google AdWords conversion tracking works, or how valuable conversion data is to determining the return-on-investment of a PPC (pay-per-click) advertising campaign.


What do you call a conversion? What user action is important to you and your business? This is where many AdWords managers do themselves and their clients a disservice. You see, conversions aren’t easy to come by, and clouding reports with unclear conversion definitions often leads to inaccurate measures of campaign profitability.

Hard Conversions Vs. Soft Conversions
When crafting a search advertising campaign (and many other types of digital marketing campaigns), it is of the utmost importance that everyone involved understands how conversions are defined, and what their value is to the advertising project. The very first set of definitions should be those of hard and soft conversions…

Read The Full Article:  Understanding The Difference Between Hard & Soft Conversions

Shimmer PPC management services and pricing.

Better PPC Management Service & PPC Management Pricing for 2014

Full Service PPC Management Services

At Shimmer, we have updated our PPC management services and PPC pricing for 2014. We provide full service PPC solutions for Google AdWords, Bing Ads and LinkedIn pay-per-click campaigns.

  • All of our PPC management services include landing page optimization as part of the basic service; there is no up-charge or adder for optimizing your first two landing pages.
  • No Long-Term Commitments: All Shimmer managed PPC campaigns are a “month to month” service that may be canceled at any time. We prefer to earn your repeat business the old fashioned way… quality work and superior results.
  • Improved Return-On-Investment: Shimmer’s monthly management services provide much more than just maintenance. We continually analyze, update and grow your PPC campaigns to achieve more hits, quality traffic, higher conversions and better ROI for your online marketing projects.
  • Nationally Ranked, Front Page and Trusted: Shimmer proudly moves forward into 2014 with a top 10 rank by TopPPCs.com, a first page Google placement for the keywords “AdWords Management Company” and an “A” rating by the Better Business Bureau.

Affordable PPC Management Fees

Some of our top competitors are charging $3,000 – $10,000 for their initial campaign analysis and setup, and up to 20% of your monthly ad budget for their monthly management fees. We fail to see how your pay-per-click ROI can be anything more than dismal with those kinds of setup and management costs.

At Shimmer, we offer very competitive rates and focus only on improving our clients bottom line — in return, our clients continue to retain Shimmer for services which improves our bottom line. It’s a simple strategy… provide quality service at affordable rates, gain and retain more paying clients — Voila! Everybody wins.

View our PPC fees for 2014

Join OnLine Presence at LinkedIn

OnLine Presence: Shimmer Has a New Group on LinkedIn

We’re excited to announce the launch of Shimmer’s “OnLine Presence” group at LinkedIn.

OnLine Presence is discussion platform for web traffic growth professionals and seekers, alike. Join us and make some new LinkedIn connections, get answers to questions centered on improving your online presence, and/or lend your thoughts and expertise to those getting started in the industry.

Typical digital marketing topics include:

  • Search Advertising and PPC Management (AdWords and Bing)
  • Content Creation and Marketing
  • Modern, organic search optimization (SEO) focused on best practices inline with the ever changing search algorithms
  • Effective Social Media Marketing and Management
  • Responsive Web Development
  • Web Video Optimization
  • Online Business Development

OnLine Presence is an open group, discussions are crawled and indexed by the major search engines.

[button size=”medium” text=”Visit OnLine Presence” link=” http://www.linkedin.com/groups/Online-Presence-4911798?trk=myg_ugrp_ovr” window=”true” fullwidth=”false”]Example[/button]


Improve AdWords Conversion Rate

Tips To Improve Your AdWords Conversion Rate

AdWords Conversion Tracking

Conversion tracking is a tool within the AdWords platform that allows you to measure leads, sales, form submissions, or other actions on your website. Conversion tracking data can be utilized to help make more profitable advertising decisions. By presenting a clearer picture of the keywords and campaigns, and how they are contributing to your online marketing ROI, bid adjustments and targeting can be quickly manipulated to positively impact your advertising goals.

An AdWords conversion occurs when a user clicks on your AdWords ad, then performs a particular action on your website. Conversions can include an online sale, a visitor requesting a quotation (via web form) , a document download (e.g. white-papers, technical specification), and many other actions that you predefine.

Improving Your Conversion Rate

  • Landing Page Optimization | Focus on User Experience:  In order to improve your conversion rates in 2013, you need to provide an engaging experience for website visitors. Everything from content to navigation and color scheme should be designed and developed with your visitors in mind. This includes understanding what your potential customers are looking for as well as providing a landing page that is informative, simple, convenient and attractive to your web visitors.
  • Call-to-Action Optimization: Your call-to-action represents the fine line between bounce and conversion. Regardless of whether you’re asking a user is to download a PDF, buy a product or service, fill out a form, or simply click through to another page — the call-to-action should be clearly visible and worded well. Note that even one word can have a big impact on your AdWords conversion, i.e. “Get Information Now” will likely perform much better than “Order Information Now”.
  • Prominent Display of Phone Number: Occasionally, an end user will be just about ready to convert, but may have a simple question that is not answered in your content. I know I’ve been in that situation plenty of times. Having your business number readily available provides the user with the option of getting a quick answer via the phone.
  • Minimalism | Avoid Excessive Distractions:  Banners, outbound links, recent tweets, animations and the like should not be over abundant on your website, and definitely not crowding your call-to-action. Bells and whistles have there place, but too many of them become a distraction likely to cost you conversions.
  • Offer Incentives to Convert: Upgrades, instant discounts, free shipping, extra service hours, etc. “Online Only” specials have proven time and time again to increase AdWords conversions. Use them well.
  • Provide a Reason to Return: Give your web visitors something useful and worthy of a return visit. Daily or weekly specials, industry news, tips and strategies ( hey, this seems relevant somehow :-), popular items, popular blog posts or comments… you get the picture. The main goal here is to make sure you are providing fresh, valuable information for each visit.

In the end, higher conversion rates leave more of your dollars for additional clicks. More click-through traffic and conversions lead to an increase in profits. So make the time and effort to improve your AdWords conversion rates, you won’t be disappointed.