PPC Management Pricing by Shimmer

PPC Management Pricing For Budgets Big & Small

Our updated schedule for PPC management pricing includes increased ad spend ranges. With bigger ranges, our clients can keep the same management fee while growing their Google AdWords and/or Bing Ads campaigns.

Our Google AdWords management fees are now some of the most competitive in the industry. We wanted to show some extra love to the long-time AdWords clients that helped to make Shimmer a Google Partner with a Top 5% performance rating.

Another Google Redesign — Increased Column Width

Google’s new layout includes a significantly wider column for search results. Beyond positioning space, this change impacts title and description elements important to SEO.

Google has increased the column for organic search results to about 600 pixels from 500 pixels.  The amount of whitespace between the results and features in the right sidebar has decreased by 5 pixels, from 65 pixels to only 60.

Source: The SEM Post

PPC Conversions

ADWORDS REPORTING: Hard & Soft Conversions

Recently, I’ve had a lot of discussions regarding AdWords conversion rates and conversion costs. These discussions have taken place with existing Shimmer clients, potential clients, colleagues and even my wonderful wife — a multi-channel marketing whiz.

What I am discovering is that many folks don’t have a full understanding of how Google AdWords conversion tracking works, or how valuable conversion data is to determining the return-on-investment of a PPC (pay-per-click) advertising campaign.


What do you call a conversion? What user action is important to you and your business? This is where many AdWords managers do themselves and their clients a disservice. You see, conversions aren’t easy to come by, and clouding reports with unclear conversion definitions often leads to inaccurate measures of campaign profitability.

Hard Conversions Vs. Soft Conversions
When crafting a search advertising campaign (and many other types of digital marketing campaigns), it is of the utmost importance that everyone involved understands how conversions are defined, and what their value is to the advertising project. The very first set of definitions should be those of hard and soft conversions…

Read The Full Article:  Understanding The Difference Between Hard & Soft Conversions

Shimmer Awarded best internet marketing company of 2015.

Shimmer Receives 2015 Best of Cuyahoga Falls Award

CUYAHOGA FALLS, OH | August 12, 2015 — Shimmer Digital Media, LLC has been selected for the 2015 Best of Cuyahoga Falls Award in the Internet Marketing Service category by the Cuyahoga Falls Award Program.

Each year, the Cuyahoga Falls Award Program identifies companies that we believe have achieved exceptional marketing success in their local community and business category. These are local companies that enhance the positive image of small business through service to their customers and our community. These exceptional companies help make the Cuyahoga Falls area a great place to live, work and play.

Shimmer PPC & SEO Sacramento Office

New PPC & SEO Solutions for Sacramento, CA!

Hello Sacramento area businesses! We’ve expanded our local reach with a new location near downtown and just a couple blocks from the college, Sac State.

We’re looking forward to being in the neighborhood and providing Sac businesses with high quality Google AdWords management and SEO services. See our Sacramento office page for more details on our office location, business hours and available services.

Ad Remarketing (thumbnail image)

PPC & Remarketing – How To Make Warm Leads Turn Red Hot!

WHAT IS REMARKETING?  With Google AdWords, it is a functionality that allows you to position targeted ads in front of previous visitors to your website — while they are browsing other websites.

Remarketing isn’t new, but it has become easier to implement and is considerably more potent these days.

Given the above, it is easy to see how Remarketing, also known as ad retargeting, can be extremely valuable: Someone visited your website and browsed your products and/or service offerings, but did not convert (i.e. they did not place an order, request a quote, or contact you) — this is a warm lead.  Remarketing allows you turn up the heat on that warm lead by putting your brand, product or service back in view of someone whose already shown interest.

Google Remarketing is a powerful online marketing tactic because it allows you to remain connected with your target audience, even after they leave your website. It is especially beneficial where the sales process is long and/or competitive. Executed in the right way, Remarketing is widely recognized as one of the most effective forms of online marketing available as it ties so closely to the marketing mantra:  Right Person + Right Time + Right Message.

Google AdWords Remarketing by Shimmer PPC.

AdWords Remarketing Infographic (open image in a new tab for full size)

AdWords: How to use the Search Terms Report.


The AdWords search terms report is crucial to understanding how your PPC ads performed when triggered by actual search queries. Unfortunately, the report is also one of the least utilized features by AdWords managers [at all levels].

Why The Search Terms Report Is Important

A search term is the exact word or phrase that a Google user types when utilizing the search network. The Search Terms Report lets you see which terms triggered your ads, and against which of your keywords. This is extremely valuable information that can help to quickly discover new keyword opportunities and refine existing keywords for maximum performance.

How To Access The Search Terms Report

To generate your AdWords search terms report:

  1. Click the Campaigns tab.
  2. Click the Keywords tab.
  3. Click the Details button.
  4. Select All from the drop-down.
  5. Click the download button to export the data.

Use Search Terms Data To Improve CTRs, Quality Scores And Conversions

Utilize the search terms data to update your keywords and help improve overall performance. The report can reveal many new keyword opportunities, especially if your campaign utilizes lots of broad and phrase match keywords. Browse the report for terms that performed well and are not yet in your campaign as exact match keywords.

  • High performing search terms can be added as keywords to relevant ad groups.
  • Utilize high performer data to update similar keywords. Also, make bid and ad copy adjustments accordingly.
  • Utilize the search terms data to help decide on the best match type for your active keywords.
  • Add low-relevance search terms to your Negative Keywords list. This stops your ads from showing to users with little chance of converting (i.e. people unlikely to purchase your products and/or services).

At the very minimum, we suggest running the search terms report once a month and updating your keywords based on the search data. Regular updating will quickly pay off in higher CTRs and quality scores as well as refined targeting that leads to better conversion rates.

AdWords PPC starter plan from Shimmer.

ADWORDS PPC: New Starter Plans For Testing The Waters

We’ve received many requests for an AdWords starter package to help small businesses new to PPC advertising and wanting to test the waters without getting too wet.

Our new PPC management pricing schedule features an entry level campaign for small biz ad budgets in the $750 – $1250 per month range. We’re making it easier than ever for small businesses to get into AdWords PPC and to expand as budget, revenue and confidence builds.

We didn’t forget about the bigger budgets, either. We’ve shaved some pricing here as well!

Visit our PPC management pricing page for more details:

Mobile web search. PPC ads.


Internet searches on smartphones and mobile devices are skyrocketing. But is a mobile targeted pay-per-click campaign worth the investment?

At Shimmer, the answer is: Without a doubt! But the key is having a mobile strategy versus a desktop a strategy — they are both beasts of a different nature and should be treated as such…

In fact, many potential customers actually welcome PPC ads as part of their mobile experience…

This WordStream post sheds some light on mobile PPC advertising as well as how to tweak your mobile ads for optimum performance. Click below to view the full article.

Source | WordStream.com