SEM: ONE CLICK TO GOODNESS

Search engine marketing (SEM) is a type of Internet marketing that utilizes paid ad placement to promote web pages by increasing their presence in the search engine result pages (SERPs). Shimmer SEM services utilize Google AdWords; pay-per-click (PPC) advertising that enables potential consumers to connect directly to a company with one click.

INSTANT WEB TRAFFIC VIA PAY-PER-CLICK.  NO FOOLIN'.

What is PPC?  Typically, a pay-per-click (PPC) ad is a small, four line ad consisting of a headline, two short lines of text, and a link -- usually viewed at the top and down the right edge of a search results page -- and is only paid for when the actual ad is clicked. Pay-per-click ads are exclusive to the internet and are one of the most powerful forms of digital marketing in today's world.

The major advantage of a Google AdWords PPC campaign is that it is a very targeted and specific form of direct marketing. Rather than just displaying an ad to passersby, pay-per-click ads only display to people who have shown an active interest in the topic via online searches and website surfing.

Google AdWords is the PPC Engine with the major potential to achieve new customers and quickly impact your online sales. A Shimmer managed campaign will begin producing measurable click through results within hours of launch. Continued management will refine keywords, define growth opportunities, increase click-through-rate (CTR), and drive a steady stream of traffic to your website and product/service pages.

Shimmer's digital marketing professionals have spent the last 3 years managing Google AdWords campaigns of several thousands of dollars per month, getting our clients the best click-through-rate (CTR) percentages on high impact keywords that result in greater, targeted web traffic, improved conversion rates, and increased sales.

We provide the following:

At Shimmer, our AdWords management services require no long term commitments from our clients -- we prefer to earn your business with results. Each PPC campaign is a monthly commitment paid prior to the service month. You may cancel at any time, but we're confident the results will keep you around for the long haul :-)

Shimmer AdWords Management pricing is based on an hourly service fee. Hourly rates are decreased as larger blocks of hours are purchased per month. While each project is unique and requires a custom quotation, the following are typical monthly campaign management fees:

Online Start-Up	Small Business	Sm-Med Business	Medium Business
$225 Setup Fee*	$325 Setup Fee*	$425 Setup Fee*	$525 Setup Fee*
$325/mo  +clicks	$475/mo  +clicks	$675/mo  +clicks	$875/mo  +clicks

*Initial Setup Fee is a one-time investment that includes your Google AdWords account setup and campaign creation.

Monthly fee includes 5, 8, 13 and 18 maintenance hours per month for the respective sample plans above. A formal quote is required for each new campaign and rates may vary slightly depending on quantity of requested keywords.

+clicks: This fee represents your actual per click costs. Upon consultation, we will suggest strategies and guidelines to help you determine what is an appropriate daily spending limit for your business. Typically, we manage click budgets ranging from $500 per month to $5,000 per month -- your click budget will be determined by the amount of new web traffic that is desired, the amount of web traffic your business can reasonably expect to handle, and the competitiveness of your keywords and phrases.

If your business is new to AdWords (and PPC in general), please keep in mind that an AdWords campaign can generate an immediate surge in internet traffic to your website. Much consideration is required in determining your click budget -- we suggest starting small and working up to managing a large volume of web traffic. For clients familiar with the web traffic surges, or clients with existing PPC campaigns (that are migrating to Shimmer), simply let us know your monthly budget and daily spending limits and we'll get to work on improving your click-through-rate (CTR).