Online press releases now form an integral role in the internet marketing strategies of small, medium and large businesses. They can now include pre-release events or shows, the actual product release, and customer purchases and successes. A well written press release offers visibility through digital media channels that allow you to connect through content, reaching a target audience that is relevant to your business' product and/or service.

Additionally, an SEO press release or 'search engine optimized' press release is written in such a way that it will rank well in the search engines for your keywords and provide your website with important back-links that will also help boost its position in the search engine rankings.

Important: Your press releases should always contain newsworthy content, keep them under one page in length, and never use a press release for blatant promotion of your products and/or services.

PRESS RELEASE SITES: Free Submission

The benefits of distributing a well-written and SEO friendly press release are many, but be sure to keep things in focus. It is very easy to look at them from only the SEO perspective and this can land you in dangerous waters. Don't over-stuff them with keywords and hyperlinks! As above, keep them newsworthy, keep them easy on the eyes!

Lastly, remember to put your contact info at the bottom of each press release :-)